UEresearch » About Us

	Tony Fernandes - Founder of UEresearch with more than 20 years of research experience. Previously, Tony founded consumer product research and product management departments at Netscape, Apple/Claris, Lotus/IBM, and Xerox PARC. Tony is the author of the book Global Interface Design in which he details a process for researching and designing products for international audiences. Since 2001.

	Kathryn Moga - Our lead project manager and client advocate. Kathryn keeps the communication flowing between UEresearch and our clients to help ensure a successful outcome to every project we take on. She has a tremendous track record of making sure that both our research and design projects stay on schedule. Since 2003.

	Sarah Garcia - A researcher with a background in market research. Sarah brings business and marketing savvy to the research she takes on and keeps her finger on the pulse of the current culture. Her unique perspective has profited companies such as Dell Computer, SK Telecom, Nokia and WebEx. Since 2004.

	Kathy Fernandes - Finance and operations manager with a Business Management Degree from the University of Massachusetts, Dartmouth. Kathy worked for many years in the financial services industry developing Quality Improvement Systems. After moving to California, she switched gears to focus on office management and now puts her time and talent into keeping UEresearch running smoothly. Since 2004.

	Shannon Halgren Ph.D. - A researcher and designer with a Cognitive Psychology background and 20 years of industry experience. Shannon is the founder of Sage Research & Design and the Apple/Claris Usability Group. Shannon's skills and experience make her a valuable asset to both research and design related projects. Since 2004.

	Amaya Becvar Weddle, Ph.D. - A researcher and designer, Amaya holds a Ph.D. in Cognitive Science from U.C. San Diego. She has experience in qualitative research, consumer insights, and web marketing strategy, and has led research projects for Boston Scientific and McAfee. Previously, Amaya worked at Semantic Research, Inc. on strategic marketing for educational software. Since 2008.

	Michelle Morgan, M.A. - A researcher with a clinical psychology background. Michelle earned her master’s degree in Clinical Psychology from Santa Clara University and has experience in qualitative research, specializing in behavioral motivation with special training in psychographic profiling. She is a seasoned in-depth interviewer and group facilitator who has contributed to projects for Boston Scientific, Allergan, and SK Telecom. Since 2008.

	Jessica Mumper – A graphic artist who recently joined theUEgroup. Jessica earned her BFA in Graphic Design at the Academy of Art University. Her creative design concepts reflect her expertise in typography, color theory, digital imaging, and layout design. Jessica’s artistic talents are also employed by Williams-Sonoma in San Francisco. Since 2009.