At UEresearch, we believe that a deep understanding of the customer drives successful products and services. Our research methods aim to understand not just the "what" but also the "why" of consumer behavior.

Identifying consumer motivations, feelings and goals are at the forefront of our overall approach. In addition, we can bring your ideas to life by creating prototypes of devices, packaging, brands, websites and mobile phone applications to enhance the research experience. These services are available for both small and large-scale projects.

Because every business is different and marketing needs vary, we offer several services from which to choose--each designed to deliver the understanding you need from your end-user.

Qualitative Market Research: When you want to know “why” your customer purchases (or doesn’t purchase) your product or service.

• Combines areas of sociology, psychology and other social sciences to delve further into the behavior of your customer.
• Seeks to understand “why” your customer makes particular purchasing decisions.
• Methods typically used: Focus Groups, Contextual Research, Observational Research, Field Research, and Psychographics.

Quantitative Market Research: When you want to have numbers to support and understand the reasons “why”.

• Research designed to quantify and decipher your consumers‘ needs, wants and desires.
• Numerically oriented, often used for large data sets and analyzed with statistics.
• Methods typically used: Survey & Questionnaire Development, Data Collection & Analysis

Business Identity Development : When you want to start a new venture, rejuvenate your existing business or target a different population.

• Research oriented approach to discover and develop your company’s true identity.
• Customized approaches as varied as your business offerings and needs.
• Methods typically used: Brand Strategy, Name Development, Brand & Logo Design, Coolhunting

Specialized Areas:

• Years of research experience in the fields of Healthcare, Customer Experience and Mobile Devices give us a specialized approach to these industries.
• We will apply our professional approach to research for your company, guaranteeing you get a level of expertise that is unrivaled.

Facility Rental: When you want to do the research yourself, but need an ideal location for conducting it.

• Labs designed to meet your specific research needs. We have various ways of setting up the rooms to accommodate your requests, and provide a natural environment for your participants.
• State-of-the-art, turnkey labs that are optimal for data collection and recording, while being comfortable for participants and observers.

Take a look around our site and find the kind of market research that is right for you, or, contact us now to talk about how we can put together the best research plan yielding the most meaningful results for you!