Let's face it. In many cases, to be successful in this fast paced, digital world, you have to be “cool” to even be considered. The overnight popularity of Twitter, Facebook, Yelp, and Digg all rose to success because of their trendiness and a viral word-of-mouth marketing campaign.

While we can’t claim to be creators of all things hip and young, we do know a thing or two about what’s hot. More importantly, we understand the people who pursue those trends. We use methods of research and psychology to uncover what the fashionable consumer really wants—as it specifically relates to your product or service. There are a lot of blogs, reports and statistics out there relating to a younger demographic, but we pride ourselves on working with you to determine how your specific goals can be leveraged to reach this population.

Being in the San Francisco Bay Area puts us at the epicenter of what is "in"—in fashion, technology, cuisine, shopping, cosmetics, etc. We are immersed in a culture of youth that are the leaders in technological savvy. These individuals know exactly what is "hot or not."

We discover rising trends by using any number of the following research methods:

Focus Groups: We recruit 6-25 people at a time (that match your target demographic) to discuss ideas and to expose them to product/brand concepts. When seeking the “coolness factor,” the opinions of others become increasingly important and “group think” has desirable results. A group discussion is one of the best ways to understand what about your product or service is trend worthy.

Online Survey and Data Collection: Based on our survey creation experience, we can develop just the right set of questions to draw out the most meaningful data. Our surveys are written to encourage thoughtful responses that are of real value to your company’s branding process.

Observational Research: Putting ourselves, as researchers and observers, into the “habitat” of the intended demographic in order to truly understand what they do and how they make the decisions that they make.

Contact us today to see how UEresearch can make a difference to your business.