Often the best way to find participants to interview is by going to the places they frequent. Through field research, we are able to intercept the consumer at their place of usage/purchase to administer surveys or more in-depth interviews. This “man on the street” type of research fills in the gaps that traditional research sometimes can’t reach.

When working on a project involving remote control preferences for a new media device, we partnered with Blockbuster to meet consumers that were most likely to be interested in watching movies on their TV. Being in the store, where actual movie enthusiasts shopped, allowed us to interact with a much larger number of people than would be possible when employing methods of one-on-one scheduled interviews.

Often times, field research takes on a “quick interview” style—giving intercepted participants only a few short feedback questions to answer. Our team of researchers is skilled at identifying the correct participants in the field, and making them feel comfortable in order to draw out the most meaningful responses.

Other times, it makes more sense to administer a more lengthy survey to the participant, in order to generate more quantifiable data. We have the ability to provide kiosk-based data collection as well as point-of-sale (POS) data collection. With these digital collection methods, we are able to update our clients in real-time—keeping you connected to your research.

Our location puts us at an advantage in terms of conducting intercepts. For a quaint retail setting, the Willow Glen Business District of Silicon Valley, where we are located, offers a large variety of small businesses. For typical urban setting, San Jose, California offers a diverse demographic make up. Nearby San Francisco, California provides a world-class urban setting. However, we also know that your customers can be anywhere, which is why we offer both nationwide and worldwide field research.

What can you expect from us if you want Field Research?

• We work with you to determine your research goals and objectives.
• We create specialized surveys intended to draw out the most important answers in a short amount of time.
• We research the most optimal location for conducting the field research, and make the arrangements with the locations for conducting that research.
• We collect the data and make it available for you to access in real time.
• After the field research, we analyze the data and provide you with clear, scalable approaches to meet your goals and objectives.

Contact us now to talk about how we can put together the best research plan to provide you with the most meaningful results!