Focus groups allow you to gain insight into how a specific group of people think or feel about your product or service. Bouncing ideas off each other, participants are able to express their likes and dislikes in a comfortable group atmosphere.

UEresearch has invested a lot of care and effort to create the best possible environment for focus groups, thereby ensuring more honest feedback. Gone are the sterile surroundings characteristic of many focus group facilities. At UEresearch, you will not find floor to ceiling one-way mirrors, microphones hanging from the ceiling or obvious cameras pointed at the participants. Such an artificial setting makes participants feel as though they are performing. Honest discussion rarely comes from individuals who feel "on." At UEresearch, we have designed an authentic, comfortable milieu for participants, with discreet recording capabilities to capture all aspects of the focus group session.

Because we are a full-service research company, we offer many focus group services:

• Small focus groups
• Panels of up to 25 participants
• Full usability lab to support sessions (including video and audio recording as well as live video-streaming)
• Focus group sessions with remote participants

What can you expect from us if you choose Focus Groups to explore your market opportunities?

• We work with you to determine what questions you want answered through the focus group sessions.
• We create specialized screeners, based upon your known target market, to recruit exactly the right focus group participants.
• We develop an organized agenda that starts with seeking high-level feedback, and gradually draws out the creative and informed opinions of the focus group participants.
• We introduce innovative ways of allowing focus group participants to express their opinions.
• We make all arrangements for focus group sessions and the participants attending those sessions, including recruiting, scheduling and compensating participants.
• We moderate the focus group using elements of group therapy to ensure that all participants feel free to speak their mind.
• We record all focus group sessions and make arrangements for you to observe in the lab or via live video-streaming.
• After the focus group, we analyze the data and provide you with clear, scalable approaches to meet your goals and objectives

Contact us today to see how UEresearch can make a difference to your business.