UEresearch » Services » Qualitative Research » Understanding your consumer psychology.

In a competitive market, there are countless businesses vying for the same demographic. Those who win this race are the ones who can identify and understand the target-market psychographic. Psychographic research is founded on the principles of psychology and sociology. This research aims to understand how people will respond to a product or service based on their values and lifestyles. Psychographic research focuses on what influences buying behavior such as spending patterns, brand consciousness, and which promotional efforts are most effective. More than ever before, understanding what makes your customer want to buy your product has become as important as understanding who your customer is.

Psychographic research provides a deeper understanding of customer demands, as they pertain to specific individuals, by focusing on such factors as social class, lifestyle, behavior, opinions and values. This type of analysis can be a tool for leveraging a competitive advantage. Psychographic research is useful at any stage of the business life cycle:

For new customer acquisition, psychographic research can help you develop a customized sales message that specifically targets the intended audience thereby saving time and money competing for demographic attention.
For existing customers, psychographic segmentation makes it easier to decide what new products and services will be well received. In addition, offering products that are in high demand will ensure customer retention.

What can you expect from the UEresearch team when requesting Psychographic information?

We work with you to develop a thorough understanding of your target market demographic, from there we can start to build a psychographic profile.
We go to the right places and employ the best techniques for seeking out this target demographic.
After narrowing our search efforts, we ask the right questions using a variety of data collection methods.
Using diagnostic tools derived from the field of Clinical Psychology like personality tests, projective tests and in-depth interviewing, we begin to cultivate a psychographic profile of your audience from which you can build your marketing efforts.