The healthcare industry is changing rapidly. To compete effectively, you need the market intelligence and insights that will put you ahead of the competition. UEresearch and its sister companies have been trusted by pharmaceutical and medical device makers alike to deliver those insights using our extensive set of services which include:

• Product naming
• Clinician interest assessment
• Web marketing assessments and strategy
• Focus groups
• In-depth interviews
• Quantitative research
• Strategic product design
• In-context research
• Packaging assessment and design
• Barrier to entry assessment
• Point of sale marketing assessment
• Surveys & Questionnaires
• DFU usability and design

We understand that you often have both direct and indirect customers. Clinicians, doctors, and patients will all interact with and react to your product and walk away with an impression. In addition to the individual services we offer, our overall “product experience” approach allows us to provide you with insights about all the product touch points from marketing, to point of sale, to out of box, to usage, and disposal.

Because we are not limited to a single type of research, we are able to customize our approach to suit your unique needs. Our services are provided by a cross-functional team of professionals who have worked on a variety of mission-critical healthcare products. Our team, which combines market research, psychology, and design professionals, is able to not only provide you with the “whats,” we also give you the “whys.”

When Endo Pharmaceuticals wanted to understand the web marketing potential of www.menstrualmigraine.org, they came to us. When Allergan wanted help with one of their dermatology products, they came to us. When Boston Scientific wanted help with one of their next-generation devices, they came to us. When Smith & Nephew wanted to design a website for surgeons, they came to us.

Contact us to learn how UEresearch can give you the insights you need.