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Technology is putting the world in people’s hands. This is particularly true with smartphones such as the iPhone and Blackberry, but it’s also true of MP3 players, remote controls, and other convergent devices. But just because the power is there doesn't mean that people will take advantage of it. These devices and the applications running on them not only need to be powerful, they also need to be useful. That's where our experience and expertise come in.
One of our unique offerings is the ability to create handheld, interactive prototypes of smartphone applications or other handheld devices. These simulations allow us to get feedback from potential customers before engineering and marketing money are spent. The research techniques we use include:
We have applied these techniques to such mobile devices as:
- Apple iPhone
- Nokia phones
- Blackberry
- Motorola phones
- Remote controls by Dell, Microsoft, LG, Panasonic, and HP
- MP3 players by Apple, SanDisk, Dell, Creative, iRiver, and Toshiba
Because we are not limited to a single type of research, we are able to customize our approach to suit your unique needs. Our services are provided by a cross-functional team of professionals who have worked on a variety of mission-critical products, brands, and services. The team, which combines market research, psychology, sociology, and design professionals, is able to not only provide you with the “whats,” but can also provide you with the “whys.”
Whether online, in our own research facilities, or in your customer’s home, our techniques are able to paint a picture of your customer’s satisfaction, identify opportunities for lowering support costs, and even identify new market opportunities.
Contact us today to see how UEresearch can make a difference to your business.
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